About Para Living, Inc

Para Living Inc was established to bring you the hottest trends in the marketplace at a good price with excellent service.

With a founding team from all corners of the world, we have a unique value proposition – balance and perspective. Tap into this unique asset with fun and interactive products for you and your home.

Para = For, With in Spanish and Greek

Living = Your life. A lifestyle, a way to be.

This is what life is all about – health, living, lifestyle. And we at Para Living want to be with you for this journey. Our category of products is focused on healthy and trendy products you can feel comfortable and safe with.

Take the Para Living products with you on your journey of life.

Roland Bernath, CEO

Roland enjoys making processes that set us free.

Roland has been born in an entrepreneurial family and has been surrounded by business from early on. At age 16 he went to the USA to be an exchange student for a year then in Mexico for a couple of months. Else then picking up the local languages he was surrounded by business families as hosts, he was able to further study from them.

He graduated from Corvinus Business School in Budapest and became an economist/bachelor in business and management. During his university years he did an internship at a multinational fund management firm, then got hired at a local IT company, where he and his friend got an investment to create an online e-commerce platform. This is where he started to show interest for selling online and making money online. At his last college year he studied abroad in Hong Kong at HKUST, where he made many connections with chinese business people and professors. Eversince he got back from Hong Kong and graduated, he is a far-east sourcing manager at the largest industrial firm of his country.

He understands that being an employee will not bring him closer to his dreams of being financially free, so he started purchasing and running web stores, some of them he has been successfully running and some of them he failed at, learning a lot on the way. Including his experiences he seems to fit in our adventure of building a successful e-commerce company, and showing all of you how we did it!

Some facts about him: He loves traveling, doing extreme sports, he is a certified scuba diver and he can solve the Rubik’s cube.

Later on you will be able to meet him on my show and podcast and he will tell us more about himself and his visions for the future, stay tuned!

Mike Michelini, CSO

American social media & e-commerce specialist being China since late 2007, I’m passionate to help companies do business in Asia leveraging the power of content marketing and e-commerce. I host a weekly podcast GlobalFromAsia.com to help businesses understand how to do business in China and other parts of Asia. After years of hosting the blog and podcast, we now have a Asia business marketplace, GlobalFromAsia.com/market to help making doing business here as easy as buying online.

While I originally to source products for my e-commerce business – over the years I’ve transformed into working with Western companies market entry into China, as well as assisting Chinese entrepreneurs reach their goals & take chances to build their own business.

Cadrian Chan, CMO

Cadrian has previous experience in Fortune 500 companies such as Boeing, HSBC and Pfizer. Cadrian started his career as an engineer in the US, eventually moved back to Asia working in digital transformation and software product management in industries such as banking and e-commerce. During his time working in China and Hong Kong, he realized the potential in e-commerce and started looking into FBA. In his free time, Cadrian enjoys playing sports such as tennis, basketball and soccer. Traveling and singing karaoke are also his favourite activities.

Meir Simhi, Advisor

A business pro, guiding us along the path.

Living in Shenzhen since 2007, Meir is an Israeli super-entrepreneur with rich background in E-commerce and web marketing.

Since 2014 he’s been running an e-commerce training program and digital strategy consulting agency to help entrepreneurs and companies build brands and establish a presence in the online environment.

Recently Meir has co-founded FactoryDesk.com, an innovative B2B platform helping Makers and online sellers create better products in less time.